NEWS

(10/28/2025 / sbr)

Debut CIDPEX Middle East empowers Chinese brands in high-growth MENA region

The inaugural CIDPEX Middle East exhibition, organized by China National Pulp and Paper Research Institute Co., Ltd. (hereinafter referred to as "CNPPRI"), successfully concluded alongside the Paper Arabia exhibition, hosted by Al Fajer Information & Services LLC, at the Dubai World Trade Center. The three-day event attracted over 5,000 professional visitors from over 70 countries and regions around the world, demonstrating the strong appeal of Chinese brands in the Middle East and its surrounding markets.

As an important platform for deepening regional industrial cooperation under the "Belt and Road" Initiative, this exhibition focuses on the Middle East and its surrounding countries and regions—a newly emerging growth market in the global tissue paper and hygiene products industry. It has attracted over 100 well-known enterprises in the industry to participate in the exhibition, covering an exhibition area of more than 800 square meters, and has concentrated on showcasing the innovative products and technological strength of China's tissue paper and hygiene products sector.

The exhibitors at CIDPEX Middle East cover the entire industrial chain of products, raw materials and equipment for tissue paper and hygiene products, showcasing the cutting-edge trends and innovative achievements in the development of China's tissue paper and hygiene products industry.

A total of 26 tissue paper and hygiene products enterprises participated in the exhibition with high-quality products. These differentiated and personalized high-quality products include thicker and skin-friendly tissues, hanging tissue papers with innovative packaging, sanitary napkins made of natural and organic materials, and diapers with more skin-friendly top sheets. They can meet the diverse needs of consumers in different usage scenarios and have attracted many visitors to stop and negotiate.

A total of 20 raw and auxiliary material enterprises made a collective appearance with various innovative materials such as flexographic printing and packaging materials, environmentally friendly and sustainable packaging materials, innovative breathable films, new-type fibers, and composite nonwovens. With their technological strength, they have injected strong impetus into the product upgrading of the industry.

A total of 12 equipment enterprises brought digital and intelligent equipment such as glue-free embossing equipment, high-speed printing equipment, and four-side sealing equipment for wet wipe packaging. These equipment have demonstrated the manufacturing level of China's tissue paper and hygiene products equipment sector and provided on-site visitors with a rich technical experience.

During the exhibition, the "FIBRE Dubai — Paper, Tissue, AHP, Wipes & Nonwoven Forum" was successfully held, comprehensively showcasing the immense potential of the tissue paper and hygiene products market in the Middle East and its surrounding countries and regions from multiple perspectives.

CIDPEX Middle East served as a vital platform for companies in China's tissue paper and hygiene products industry to efficiently connect with market resources in the Middle East, expand trade channels, and gain insights into regional consumer trends. The exhibition was highly praised by both exhibitors and visitors.