BillerudKorsnäs material honored as "Carton of the Year" and "Save the Planet" at Carton Excellence Award 2018

"Spectacular"is the word the ProCarton ECMA Award jury used to express their fascination with the Carton of the Year winner. It is a 6-pack of Mini Moët bottles, designed by Van Genechten Packaging Angoulème using BillerudKorsnäs cartonboard. BillerudKorsnäs cartonboard material was also awarded in the "Save the Planet" category.

The Mini Moët pack from Moët & Chandon contains six small bottles of Moët Imperial along with six small, golden flutes. A complete kit for sharing a pleasant moment with friends. A highly functional pack, it keeps the bottles well protected in the handling chain. When opened, the inlay can easily be taken out and the whole box can be turned into an ice bucket. The pack is a multi-function concept, covering the needs in terms of transport, brand promotion, storage, and – filled with ice cubes – serving.

As the jury states: "This was a unanimous decision the moment we opened the box. The tear strip works well and neatly but it was that jaw dropping moment when we lifted the lid that stole the show. It was like opening a box of treasure, the way the products were presented and the way the internal carton was structured to hold several small bottles of champagne and their respective drinking vessels. In the past, some of the winners have been relatively simple carton constructions, yet the winner here is more complex and all the better for it. Spectacular!"

sbr / 10/04/2018

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