"We’ve been in the US for more than thirty years but our distribution footprint has been concentrated on the east coast," explains Rickard Österlindh, President Iggesund Americas. "Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote."

Enhanced distribution from coast to coast in the US is just one step in Iggesund’s overarching effort to become a unified global entity by strengthening its service platform outside Europe. In step with that effort, the company has launched a broader service concept, which emphasises the resources and support functions offered to existing and potential customers. Care by Iggesund includes the fast, easy ordering of samples and inspirational materials, product safety information and certificates, and access to the analytical services of Iggesund’ s accredited Laboratory for Sensory and Chemical Analyses. Iggesund’ s extensive environmental documentation is also part of the Care by Iggesund campaign, serving as a guarantee that customers will not have any unpleasant surprises regarding the origins of forest raw material.

"We don’t just want customers to buy our paperboard," Rickard Österlindh concludes. "We want them to get the most out of the products we produce by making a resource base of knowledge available to them. All our documentation, together with an experienced team of local market technicians exists to ensure that.”