Magnus Groth has worked at SCA since 2011, and his role as President of the Business Unit Consumer Goods Europe at SCA has given him deep knowledge of SCA, its customers and consumers as well as their needs. Magnus Groth also has extensive experience among other things as CEO of the listed company Studsvik. Magnus Groth has taken an active part in developing SCA into a global leading hygiene and forest products company with strong brands, fantastic employees and successful value creation for shareholders and other stakeholders.  

The Board finds that Magnus Groth is the right person to continue to develop SCA in line with the strategy to focus on growth, innovation and efficiency. A key factor of success in Magnus Groth’s leadership has been to make continuous improvements for customers and consumers through innovation and cost efficiency.

”It is a great responsibility to lead SCA and I have proudly accepted. I am also humble to this task. Now we will go from today’s position as a leading global hygiene and forest products company to continuously develop SCA going forward”, says Magnus Groth, appointed President and CEO of SCA.

In related news, Mats Berencreutz, Executive Vice President in SCA, will retire on March 1 2015, and will thereby leave the Group Management and SCA.