The new events are designed by the exhibitors and the visitors themselves and are organized in order to match the needs of the rapidly changing forest industry. According to customer surveys done by Adforum, the companies wanted to combine the traditional exhibitions for the pulp and paper industry with a totally new forum focusing on innovations and products for the biobased industries, which has been missing from the market. The Bioeconomy Innovation Forum will focus on Bioenergy, Biorefinery, Nanotechnology, Biopolymers and other products and innovations of tomorrow.

“Also other industry sectors will be invited to discuss and learn about the products andopportunities in the biobased industries. To guarantee a true mixture between different industry sectors, the leading media company in Sweden, Mentor Communications, is invited to be the co-organizer of the event.  Through its different publications, Mentor is reaching over half a million decision makers within different industries on a monthly basis.  According to the surveys done within companies in the forest industry, it is clear that the companies want to meet with professionals from different industry sectors. We can offer a lot of opportunities to make different industry sectors connect”, says Mikael Heinig, CEO of Mentor Communications.