Kemira underlines its committment to the paper industry also in the more mature Western European market, and strives to ensure customers’ success in innovating and bringing new products to the market. “Innovation, operational efficiency and economy of scale represent a secure cost advantage for our tissue customers”, says Kenneth Nysten, SVP, Paper, EMEA. “We will continue to provide and develop a leading portfolio of innovative, tailor-made technologies and chemical expertise to fulfil the specific needs of our customers and ensure their future success. To support this, we are launching a campaign for tissue grades.”