The collaboration brings together the respective core competences of each organisation and the creation of cross-functional expert teams with the aim to develop DuraPulp solutions for a wide potential range of applications.

“James Cropper’s extensive technical competence and global market reach will mean that we will be able to speed up the commercialisation of DuraPulp,” said Anna Altner, Södra’s Project Manager for DuraPulp.

“Initially, the collaboration will involve niche and high end packaging related applications but we do see wide potential opportunities, including the horticulture market,” explained Jacqueline Redman, Strategic Marketing and Innovation Manager at James Cropper.