The Biofore Concept Car — showcased at the International Geneva Motor Show in March — demonstrates the innovative use of biomaterials in the car industry. In the Concept Car, the majority of parts traditionally made from plastic have been replaced with durable, high quality biomaterials — UPM Formi and UPM Grada — and the vehicle runs on UPM's renewable wood-based diesel, UPM BioVerno.

During the past year, the Biofore Concept Car has been covered by over 200 different media outlets all over the world. Moreover, the vehicle has received publicity on blog posts and through other social media channels.