This European Paper Week presents "Growth Reinvented". The paper industry added value and created new products for new markets in recent years – thus reinventing growth. Moreover, the CEPI 2050 Roadmap towards a low-carbon bio-economy has set up a pathway to the industry’s growth at a time of economic and financial crisis, helping to reignite industrial growth in Europe.

The Annual Meeting will feature European Commissioner for Climate Action Connie Hedegaard and European Commissioner for the Environment Janez Potocnik, as well as former Swedish Prime Minister Göran Persson. The pinnacle of this year's European Paper Week is the presentation of the highly-anticipated winning concept of the innovative CEPI Two Team Project.