“A person with outstanding experience of various elements of trade and industry, he has a good insight into the cooperative form of business. He has many years of experience in senior positions, and he is well equipped to lead Södra,” said Christer Segerstéen, Chairman of the Södra Board.His previous positions include Group President and CEO of Kooperativa Förbundet/Coop, President of the Second Swedish National Pension Fund, Acting Group President of the Capio healthcare group and Deputy CEO and acting CEO of Föreningssparbanken (Swedbank), and before that Föreningsbanken.Idermark is very familiar with Södra: He has been a member for many years and he also served on the Södra Board of Directors from 1999 to 2009. He will be based at the company’s head office in Växjö.