The safety initiative had two goals: to achieve world class safety results within three years and to prevent any fatal accidents at UPM premises.

“40 percent less accidents at work is a great improvement. The development was positive in all business areas and at the end of the year 2012 nine production units out of UPM’s total of 68 achieved more than one year without any lost time accidents. We are proud of the excellent results of the campaign but the work still continues. Our final target level has not been achieved yet,” says Jussi Pesonen, CEO of UPM.

The change started with engaging the leaders and led to safer ways of working in all levels of the organization. Key factors in the success of the initiative have been securing the needed resources and the visibility of the initiative. The change is steered with common corporate standards and company-wide safety key performance indicators, which include leading indicators like reporting near-misses, safety observations and safety walks. Safety awards and incentives have been introduced to reward success and improvement in safety performance.