NEWS

(04/15/2013 / sha)

BASF: Launching new brand for the paper industry

Under the brand name Xelorex, BASF has launched a unique solution for the production of paper and board. The new BASF brand of multifunctional 4-in-1 wet-end chemistry responds to the diverse challenges the paper industry is facing these days.

 
 

“We want to serve the paper industry with solutions, not just chemicals,” says Dr. Uwe Liebelt, president of BASF’s Paper Chemicals division. “With Xelorex we offer an innovative chemistry that significantly improves various performance parameters in papermaking while reducing the total cost of operation. For our customers this represents a real competitive advantage.“

According to BASF, Xelorex reduces complexity in the wet-end through its 4-in-1 functionality. It enables papermakers to achieve and improve the effects of retention, drainage, fixation and strength with just one product of the Xelorex product family. Further, it has the potential of replacing other wet-end chemicals up to an extent of 100%. Application of Xelorex also leads to proven enhancements of a variety of dry strength parameters. This can mean a 10 to 30% improvement in this area, depending on the basis weight and the paper grade.