"A Superbike Championship benefits from worldwide media coverage and our market is worldwide…!" states Franck Rettmeyer, Allimand Chairman & CEO. "Furthermore, the Asian community is a huge fan of motorbike competitions and is our N°1 market at the moment!"

Since February and until October, Loris Baz is determined to promote the name Allimand, thanks to his participation in the 15 Superbike World Championship races (Aragon in Spain, Bol d’Or at Magny Cours, Azen in the Netherlands, etc.) and via the media coverage; press, TV, social networking which will follow the event… Objective? To win!

The connection with the paper industry: "Machine and man working together to produce exceptionally high quality papers where process and equipment are tightly linked in order to achieve the expected results", Rettmeyer explains.

According to Allimand, Baz has what it takes to succeed and the added advantage of speaking English, German, Spanish and Italian fluently. At 330 km/h, he is not afraid of the risk involved... And Franck Rettmeyer, a fan of high level motor sports concludes "it’s your passion for the sport that makes you forget the danger!"