The campaign is be fronted by ‘Mr Corrugated’, an animated character made from corrugated board. The aim is to engage key influencers on an emotional as well as rational level.

Print and video executions emphasise the vast array of advantages associated with corrugated packaging, including its recyclability, its renewability, its versatility and its popularity with shoppers. As well as introducing ‘Mr Corrugated’, the campaign will also drive interested parties back to the organisation’s “Corrugated of Course” website (www.corrugated-ofcourse.eu), which brings together the latest news and stories from across the supply chain to highlight how corrugated packaging can bring value in all areas.