BYK is thus continuing to expand its social media activities: with one click on the appropriate symbol at byk.com/socialmedia-com, interested users can access not only Twitter but also the company profiles at Facebook, Google+ and the like.

“With BYK Advance we are opening BYK’s broad product spectrum to users. Product uses, application areas and information on technical literature will be communicated here in future. In this way, we would like to intensify direct and rapid contact with our customers and manage to enhance our company profile in today’s digital world,” is the view of Dr. Christoph Schlünken, president Division BYK Additives & Instruments.