The European paper industry fully supports the EU ambition of making Europe the world’s first climate-neutral continent by 2050 and building a European circular economy. The carbon neutrality objective requires the European pulp and paper industry to become even more sustainable, efficient and innovative. It demands that we continue on our transformational journey, while maintaining our international competitiveness.
Forest fibre and paper-based products offer alternatives to fossil-based ones which are coming from renewable sources, are recyclable, and contribute to trapping carbon pulled out of the atmosphere by trees. This supposes large investments in green technologies over the coming years, an area where forest fibre and paper producers are already ahead of other sectors of the EU’s manufacturing industry.
The pledge has been taken by the industry as a whole, covering diverse products and materials made in the sector. Cepi, as the organisation representing the industry at EU level, will also leverage its existing networks within users of paper and forest fibre products, including many major companies with a global footprint. This will ensure that the pledge gains enough traction and has a real impact on climate neutrality, resource efficiency and circularity.
The new commitment is based upon three main pillars:
In total, sixteen pledges are included across these pillars, four of which are quantitative. In particular:
For a more detailed description of the industry’s commitments download the Sustainable Product Pledge.
“We want to be a part of the solution and demonstrate that our sector is ready to make large and long-term investments to secure our supply of low-impact alternatives and bio-disruptive innovations that can match the deep changes of consumption triggered by the European Green Deal,” says Jori Ringman, Cepi General Director.