“We are delighted that the design and innovativeness of Pro Nemus has won recognition in international competitions. The visitor centre is a globally unique site that showcases opportunities in the forest industry in a creative manner, making use of technology and virtual reality. Experiential communication offers memorable experiences of how Finnish wood is sustainably converted into various bioproducts,” says Juha Laine, SVP, Communications at Metsä Group. 

More than 15,000 visitors already

Located in Metsä Group’s mill area in Äänekoski Finland, Pro Nemus has attracted over 15,000 visitors so far. Visitors to Pro Nemus are representatives of Metsä Group’s various stakeholder groups in Finland and abroad.

The MKTG creative experiential agency was responsible for concept creation and experiential content for Pro Nemus. The Great Apes design agency was responsible for its impressive virtual digital design, with Media Monks as the digital production partner. The building was designed by UKI Arkkitehdit Oy, and KOKO3 was responsible for its interior design. Bright Finland served as the technology partner.

Awards and recognitions

• Red Dot Design: Interface & User Experience Design – Best of the Best Award
• Red Dot Design: Spatial Communication Award
• German Design Awards: Excellent Communications Design – Interactive User Experience – GOLD
• European Design Awards: Digital Installations – SILVER
• The One Club for Creativity: ADC Awards, Experiential Design/Installations, series – honourable mention
• Creative Review Annual
• The One Show: Dynamic Data Visualisation – shortlist
• Vuoden huiput 2018 / The best in Finnish design – shortlist
• FWA of the Day
• FWA of the Month, runner-up
• D&AD: Digital Environments – shortlist