Billerudkorsnäs is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year’s World Ocean’s Day. The Swedish company has outlined an ambitious mission to challenge conventional packaging and bring more sustainable practices to the industry.

“Between the growing chorus from consumers to address single-use packaging waste to reports from ocean researchers on declining ocean health, the problem of ocean litter has reached critical awareness,” said Peter Malmqvist, BillerudKorsnäs Marketing Director, Americas. “What we need now is collaboration for sustainable development.”

BillerudKorsnäs will bring together business leaders and consumers in a series of U.S. events as part of its mission to challenge conventional packaging, as well as its partnership with Tara Expeditions Foundation.