“Innovative products and optimized on-site services are at the core of our success. Here we want to move even faster than the rest of the market. For achieving these highly ambitious goals, integration of our business group and an increased focus on regional expansion are central to our future strategy. Robert Pachler brings with him a wealth of experience in marketing which will help us communicating these measures both internally and externally,” explained Cord Prinzhorn, CEO of the Prinzhorn Group.

Robert Pachler, a studied business economist, looks back on many years of experience in the fields of B2C and B2B marketing. Having completed his studies at the Vienna University of Economics and Business he started his professional career in Dusseldorf as brand consultant for Henkel and Beiersdorf. This was followed by professional stopovers in Madrid and London where he was predominantly active for companies like Unilever and Diageo.

Some years ago his career led him back to Austria where he took over the position of Group Marketing Director with one of the largest paper and packaging manufacturers. In this function, Pachler was responsible for the re-branding of the complete business group. Most recently, he had held functions in the marketing of forestry-associated enterprises before finally taking the step to Prinzhorn Holding in Wiener Neudorf.

Photo credits: © Prinzhorn Holding