“During the last twelve months, we have run comprehensive marketing studies and technical product development programmes in the mill as well as on-site at packaging converters,” says Jaana Ahlroos, product manager coated products at Arctic Paper. “Our unique coating technology, Mirroblade, gives both an excellent print result and contributes to a higher bulk than is achieved with common blade coating technology. That’s why it’s a logical step for us to focus on packaging segments where high whiteness and excellent print, as well as runnability in converting machines, are needed. The properties of the new AP-Tec products offer enhanced performance during packaging production and aesthetic advantages to the packaged product on the retail shelf.”