THE MAGAZINE FOR THE INTERNATIONAL PULP AND PAPER INDUSTRY
Beyond Fossils crystallises UPM's aim to a fossil-free future
|UPM's new brand promise, UPM Biofore - Beyond fossils, captures the company's strong commitment to a future which is not dependent of fossil raw materials. The new direction is a natural continuation to UPM*s purpose of creating value from the limitless opportunities of bioeconomy.|
Global megatrends, such as urbanisation and the growing middle class in the emerging markets, represent many long-term growth opportunities for UPM's businesses. Climate change, environmental concerns and the scarcity of non-renewable raw materials are driving societies and businesses all over the world towards the use of renewable, non-fossil raw materials and circular economy. They are also driving demand for renewable and responsible solutions and new technologies.
"Our innovations are based on renewable wood fibres and biomolecules that provide viable alternatives to fossil-based solutions. We constantly look for new business opportunities and end-uses of forest biomass to meet the growing global consumer demand. As a leader of the bio-based forest industry, we provide solutions to global challenges while at the same time create value to our stakeholders," says Elisa Nilsson, Vice President, Brand and Communications of UPM.
The position is launched via extensive communications and marketing, starting from UPM's main markets. "With the new statement, we communicate a clear vision of our way forward. As a globally leading company in this industry, we want to show the way and inspire our stakeholders on a journey towards a future beyond fossils," says Elisa Nilsson.
rkj / 19.09.2018