“We are absolutely delighted to announce that we won awards for both Environmental Leadership and Marketing Campaign of the Year at the 2020 PPI Awards in Portugal earlier this week,” as Södra states via press release.
The PPI Awards are dedicated to recognising the achievements of companies, mills and individuals in the pulp and paper sector. The awards also serve as a platform that celebrates leadership, vision, innovation and strategic accomplishments within the industry. Södra's marketing campaign focusing on sustainability, The Journey, won the Bringing Paper to Life - Marketing Campaign of the Year Award, while the groundbreaking OnceMore™ technology to recycle textiles won the category for Environmental Leadership - From Sustainable Forestry to Waste Management.
Linda Ottosson, Head of Marketing Communication: “A sustainable future requires everyday heroes and new ways of thinking. It can be as easy as actively choosing products from responsible-managed forests, but we also need to maximize our part as an industry and communicate our sustainability credentials to a wider audience beyond our immediate target market. This is what we did with The Journey campaign and we are delighted to see its value recognised.”
According to the judges, “The winner of this category really went the extra mile when it comes to the global promotion of paper products as it told the world about the sustainability of the industry. It deliberately targeted customers' customers and beyond to redress misconceptions around, and raise awareness of, the sustainability of the modern industry.”
Win number 2: OnceMore™
The forest is an important part in the transition to a sustainable bioeconomy. Today, more smart products can be made from the forest than ever before and now Södra wins the prize for its sustainable and ground-breaking innovation OnceMore™.
Johannes Bogren, Vice President of Södra Cell Bioproducts, was equally delighted: “A new, exciting journey has started for Södra. We can now offer circular flows of textile fibres so that a sweater can become a sweater again - this is a unique global solution for post-consumer waste!”
The jury’s verdict: “The pulp and paper industries can be very proud of all the work that has been done over recent decades on the environmental front, and now, at last, all that hard work is being rewarded by a general public that really ‘gets’ the fact that the products this industry makes are simply the best renewable, reusable and recyclable products on the market. But it’s not just paper products, there are other industries that are now open for the pulp and paper industries to enter into with its deep environmental know-how and process experience. The winner of this category clearly demonstrates this.”
Angeline Elfström, Customer Relations Manager, highlighted the team effort involved: “These achievements are the result of a lot of people working very hard – colleagues on The Journey project, the communication department, those behind and in front of the cameras and our external agencies such as Studio Dittmer. The OnceMore™ project team included a cross-functional team from our mills, Innovation, product development, sales and marketing. This really is a team award.”