The partnership with BASF SE, the largest chemical company in the world, specifically aims to strengthen information exchange, as well as transparency along the value chain, in the EU Green Deal’s context. The Green Deal is the flagship for EU’s climate change regulation. Its objectives in terms of decarbonisation and pollution abatement are supported by the paper industry and its value chain. BASF SE’s mid- to long-term target is to introduce biobased chemistry based on renewable and recycled feedstocks.

Cepi has already collaborated with BASF SE in the past. BASF is notably involved in the Pulp and Paper Value Chain Information System (P&P VIS), which was established to facilitate an exchange of chemical information along the value chain, and is active in the circular packaging alliance 4evergreen.

“Cepi has since long been driving value chain cooperation of all kinds, and with the development of the circular economy this has become increasingly important. This approach, which now includes BASF, reinforces our position as a key player in the process of defining a new, greener and more circular industrial model for the EU,” says Jori Ringman, Director General, Cepi.

“Truly sustainable solutions can only be implemented if all of the players involved in the process pull together. We are talking about all of the suppliers of the paper industry, the paper producers, the converters, the brand owners and retailers as well as the recycling industry. Cepi and BASF share here the same understanding. It was only logical to finally join as an official partner,” adds Prof. Dr. Thomas Schiele, Vice President Business Management Adhesives, Fibre Bonding and Paper Coating Chemicals EMEA, BASF SE.